Amul is one of the leading dairy brands of India and selling its products almost in every corner of the country. On Thursday the eCommerce giant Amazon announced that Amul products will be available in nine countries from 25th November.
Earlier last year in May 2015 Amazon India launched the global selling program for it’s vendors. In this program Amazon vendors can sell products in nine countries including major countries like USA, UK, Japan, Canada and France where the consumer base is around 300 million. Today is the black Friday and Amazon decided to launch Amul Products online on the global selling platform.
“We are happy to announce an online exclusive partnership with Amul, the iconic and most loved dairy brand in India, giving Amul the access to new age digital shoppers. We are taking the brand to the doorstep (of consumers) across the country (US)” Gopal Pillai, director and general manager, seller services, Amazon India said in an interview.
“Amul is (also) a part of Amazon Prime program, (for which) Amul is sending products to the fulfillment centers so that consumers can get products in a day or two. We are helping Amul with logistics, (product) returns, so they (Amul) don’t have to worry about anything,” he added.
18000 Sellers of India currently listed 25 million products under this program and the retail brands like Biba, Fab India, Himalaya, Organic India, Liberty Shoes also included in this list. According to Pillai these sellers pays commission equivalent to a local seller. For example, commission on some products in USA ranges from 4% to 12%. Pillai didn’t disclosed the number of orders all sellers are getting under this program but he lately added that last year in US Amazon created Diwali Store which shows 400% growth. Well, this is some positive news for all the sellers who want to join this program.
Amazon India is inviting maximum sellers to sell their products on the store. Last year before Diwali Amazon has around 35000 sellers which increased to 140,000 this year.
In upcoming days we will come to know that how many consumers are buying Amul products online.